


YOU'RE NOT THE FIRST TO BE HERE
Most leaders come to compensation work feeling like their situation is uniquely complicated. In some ways, it is — every company has its own people, culture, and constraints.
But the questions tend to rhyme.
How do we stay competitive without overextending?
How do we explain pay decisions clearly and fairly?
How do we formalize compensation without creating long-term structural risk?
I’ve helped many companies navigate these moments. My role is not to introduce urgency — it’s to introduce clarity.
YOU'RE NOT THE FIRST TO BE HERE
Most leaders come to compensation work feeling like their situation is uniquely complicated. In some ways, it is — every company has its own people, culture, and constraints.
But the questions tend to rhyme.
How do we stay competitive without overextending?
How do we explain pay decisions clearly and fairly?
How do we formalize compensation without creating long-term structural risk?
I’ve helped many companies navigate these moments. My role is not to introduce urgency — it’s to introduce clarity.
YOU'RE NOT THE FIRST TO BE HERE
Most leaders come to compensation work feeling like their situation is uniquely complicated. In some ways, it is — every company has its own people, culture, and constraints.
But the questions tend to rhyme.
How do we stay competitive without overextending?
How do we explain pay decisions clearly and fairly?
How do we formalize compensation without creating long-term structural risk?
I’ve helped many companies navigate these moments. My role is not to introduce urgency — it’s to introduce clarity.
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WHY COMPENSATION MATTERS
Compensation is foundational.
When people believe they’re paid fairly and understand how decisions are made, it creates stability and trust. That trust allows teams to focus on building, collaborating, and performing — rather than quietly questioning whether the system is working against them.
When the foundation is strong, performance, retention, and growth become easier to support. When it’s inconsistent or opaque, even strong companies feel friction.
That’s why I focus here.

WHY COMPENSATION MATTERS
Compensation is foundational.
When people believe they’re paid fairly and understand how decisions are made, it creates stability and trust. That trust allows teams to focus on building, collaborating, and performing — rather than quietly questioning whether the system is working against them.
When the foundation is strong, performance, retention, and growth become easier to support. When it’s inconsistent or opaque, even strong companies feel friction.
That’s why I focus here.

WHY COMPENSATION MATTERS
Compensation is foundational.
When people believe they’re paid fairly and understand how decisions are made, it creates stability and trust. That trust allows teams to focus on building, collaborating, and performing — rather than quietly questioning whether the system is working against them.
When the foundation is strong, performance, retention, and growth become easier to support. When it’s inconsistent or opaque, even strong companies feel friction.
That’s why I focus here.
EXPERIENCE THAT BRINGS PERSPECTIVE

Jean Crawford
Founder
Bringing clarity and structure to reward systems at moments when informal practices are no longer enough.
Over the course of my career, I’ve built compensation systems across venture-backed and founder-led companies at critical growth stages.
That experience creates pattern recognition — the ability to see where informal decisions begin to compound, and where thoughtful structure can prevent future friction.
The goal isn’t perfection. It’s sustainability.
Not urgency. Not fear. Just informed judgment, applied calmly.
EXPERIENCE THAT BRINGS PERSPECTIVE

Jean Crawford
Founder
Bringing clarity and structure to reward systems at moments when informal practices are no longer enough.
Over the course of my career, I’ve built compensation systems across venture-backed and founder-led companies at critical growth stages.
That experience creates pattern recognition — the ability to see where informal decisions begin to compound, and where thoughtful structure can prevent future friction.
The goal isn’t perfection. It’s sustainability.
Not urgency. Not fear. Just informed judgment, applied calmly.
EXPERIENCE THAT BRINGS PERSPECTIVE

Jean Crawford
Founder
Bringing clarity and structure to reward systems at moments when informal practices are no longer enough.
Over the course of my career, I’ve built compensation systems across venture-backed and founder-led companies at critical growth stages.
That experience creates pattern recognition — the ability to see where informal decisions begin to compound, and where thoughtful structure can prevent future friction.
The goal isn’t perfection. It’s sustainability.
Not urgency. Not fear. Just informed judgment, applied calmly.